
QUESTIONS?
WHY SHOULD YOU HIRE ERIN?
Being an empathetic person, Erin has the unique ability to deeply hear and understand the values of your brand. She is able to build and execute a plan to ensure you are able to live and breathe your brand DNA and marketing strategies.
WHAT ATTRACTED ERIN TO HER PREVIOUS ROLES?
Being part of a great story.
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CYREBRO is revolutionizing the cybersecurity industry by offering access to enterprise-level protection to businesses of all sizes. This was unimaginable previously.
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Natural Intelligence is quite a successful company. Though in its almost ten years of existence, it has had little to no marketing. The opportunity to work on marketing in such an environment and assist in taking the company to the next level of success, would prove to be a great learning experience of growth and scale.
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Erin was on the brand team at Yellow Pages Canada, an iconic and historic company both in practice and name. Joining the team that was working on rebranding such a company would prove to be challenging, rewarding, and intellectually stimulating. If the team were to be successful in their work, what a great success story to be a part of! If not, what a great experience to have learned from! This exemplifies Erin's growth mentality to look at every situation as a learning experience.
WHY IS BRAND IMPORTANT? I WANT TO SEE IMMEDIATE RESULTS.
Developing a brand DNA is what will allow you to grow your company in the long-run. There is no denying the fact that people buy with emotions. It doesn't matter if they are purchasing toothpaste or adspace, it is based on emotions. Developing your brand's DNA allows your target to connect with you emotionally, thus developing a long lasting (and fruitful) relationship.
SOMETHING ABOUT ERIN THAT TYPICALLY WON'T COME OUT IN THIS PROCESS
Erin was on Canadian Idol. Yes, it's a real show. And no she was not in the audience. Want to know the rest of the story? Connect with her and she will share it.