ERIN COHEN
Human-Centric SaaS Marketer
PEOPLE PERSON
Erin has the ability to connect with others quite easily as she is approachable, inclusive and well-spoken. This allows for great brainstorming, collaboration and adaptability. See some successes that Erin has had below resulting from her collaborative nature.
EXAMPLES
STRATEGIC PARTNERSHIPS
Strategic alignment with other companies and people can go a long way. Lean In Canada connected with Prime Minister Trudeau's Chief of Staff, Katie Telford to speak at one of its monthly events. The host of the event was leading Canadian tech journalist and influencer, Amber Mac. This event led to further partnerships for the organization, which is responsible for organically tripling membership in a matter of months.
Yellow Pages hosts quarterly events across Canada with Google Canada catering to small business owners and their individual needs. These events educate attendees how to properly build an online presence.
ENGAGING SPEAKER
Having spoken across Canada to over 100 people about branding oneself online, getting your message out online and general digital marketing best practices, Erin has developed her own best practices to connect with audiences. Understanding the different audiences and being agile while presenting, allowed each presentation to be tailored appropriately. Feedback was overwhelmingly positive around Erin's ability to convey her message, being an engaging and dynamic speaker, and connect with her audience.
MEDIA RELATIONS
Strategic Partnerships are great, but the relationships that stem from them is where PR comes in. With an established network and proven experience in sustaining such relationships for innovative initiatives, Erin is able to bring and adapt her PR efforts holistically.
EMPLOYEE ADVOCACY
Yellow Pages for Business's biggest asset is similar to that of any company: its employees. To leverage this asset, an employee advocacy program to assist in lead gen targets is launching in September 2017. This is the first time the company has used social media tactics for business results.
There is no denying the impact of word of mouth marketing. This brings that area of marketing to today's digital world.